Tag Archives: vintage ads for fabrics

“. . . A Vivifying and Effervescent Color. . .”

Every December when Pantone announces its Color of the Year for the upcoming annum, I think of it as a holiday gift for the mind and senses.  The commercial implications of the selection are obvious, as the manufacturers in the lifestyle and fashion industries are guided to a degree by the chosen color.  Or perhaps the Color of the Year is more of an affirmation of the direction these manufacturers were headed anyway.  Nevertheless, the color serves as a guideline and often an inspiration.  The color for 2019 is Living Coral, Pantone 16-1546.

Described as “a peachy shade of orange with a golden undertone,” the color shown here is not nearly as vibrant as the real thing!

Its description reads as follows: “ Vibrant, yet mellow, Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.  Sociable and spirited, the engaging nature of Living Coral welcomes and encourages lighthearted activity.  Symbolizing our innate need for optimism and joyful pursuits, Living Coral embodies our desire for playful expression.”

Pantone has been selecting a Color of the Year for 20 years, although the company had its beginning in 1962.  It certainly appears that they went back to their early roots in when choosing Living Coral for 2019.  Take a look back 58 years at this cover of a 1963 Vogue Pattern Book Magazine:

This cardigan coat is paired with a white wool dress underneath.

One of the prominent colors featured inside this issue from February/March 1963 is referred to as “absolute orange” and “sun-tinged melon.”

This 7/8 length tunic coat is in “the softest of the melon shades.”

And this is a “pink-infused shade of melon.”

Even the back cover of the magazine shows a golden-tinged orange color.

Well, I do not need any convincing to be excited about the chosen color for 2019, as I already have made several garments n this hue.  Not only do I love this coral color, I admire its versatility and wearability with other contrasting colors. Following is a quick run-through of my examples of Living Coral.

Although this dress gave me fits when I was making it (because of the pattern and the fact that it called for knit fabric and I used a stretch charmeuse silk instead), I do get compliments whenever I wear it, so I guess I did something right. Even the print in the fabric looks a bit sea-life and like living coral.

This dressy coat has to be one of my favorite makes:

To me this is a perfect example of Living Coral color.  One of the reasons I love this coat so much is because it pairs so well with blue.

Another example of coral and blue – this time navy blue – is this dress I made a few months ago.

And then last year about this time of year, I made this blouse to pair with a bronze-and-white-lace skirt, tied together with a coral sash.

My most recent make for me (I’ve been sewing for my little granddaughters, too, soon to be revealed!), is this coral wool skirt.  I have worn it with gray , and it will also look good with navy blue and light blue , and of course, winter white.

Although I haven’t tried it yet, I think Living Coral will look spectacular with this year’s color of Ultra Violet, and 2017’s Greenery.

I made this coat last Spring in a color very close to Ultra Violet.

With three weeks left in December, I am presently concentrating on the more traditional colors of red and green and blue and gold.  But Living Coral gives us an optimistic view of the year to come, and that’s a vivifying message for all of us.

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Filed under Fashion history, Mid-Century style, Pantone Color of the Year, Uncategorized

A White Blouse

White blouses (or shirts, if you prefer) seem to occupy a niche all to themselves in the annals of fashion.  There is something both unpretentious and elegant about a white blouse.  A white blouse is almost always noticed and admired, and even the most tailored white blouse has an air of femininity to it.

Here is what Christian Dior had to say about the color white when he wrote The Dictionary of Fashion in 1954: “White is pure and simple and matches with everything. For daytime it has to be used with great care because it must always be really white and immaculate…  But nothing gives the impression of good grooming and being well dressed more quickly than spotless white…”  (Published again in 2007 by Abrams, New York, New York; page 120).

What could be a better example of being well dressed than this white blouse featured in the February/March 1955 Vogue Pattern Book Magazine (page 28)?  With its tucks and French cuffs, it is both demure and sophisticated.

Now this is an elegant blouse!

Timeless is another description that could be given to the classic white blouse.  Here is one featured in the August/September 1962 Vogue Pattern Book Magazine, page 49.  “In suburbia, nothing has as much unstudied elegance as a classic neat, white shirt…”

By the 1970s, collars look like they had overtaken the world, but even with its outsized points, the white blouse gives this velvet suit its focal point:

This is an advertisement for Crompton velvet, featuring a Vogue pattern (Yves St. Laurent evening suit), page XVI of the October/November 1971 Vogue Pattern Book Magazine.

The Wall Street Journal had a full-page feature on The White Shirt in the Weekend Section of March 26-27, 2016.  “Always timely and the quickest shortcut to chic,”  says the caption. Part of the feature is shown here:

Although the article fixated on RTW white shirts, a small section was absolutely apropos for those of us who make our white shirts. Finding your Match maintains that there is a certain chemistry involved in finding the perfect shirt for oneself, and it emphasized the importance of choosing the right fabric.  While cotton is usually the preferred fabric, even it is subject to an appropriate quality and weave.  Choosing a pure cotton fabric will necessitate a commitment to laundering and ironing.  Quoted from the article, “You can throw it in the machine, but for a finished look, Ms [Carolina] Herrera (who has made the white shirt her style signature) recommends hand-washing with a splash of starch for a crisp finish.  The white shirt, remember, is about contradictions – it may be easy, but it has good manners.”  (Oh, yes!)

Well, I can’t say I was thinking about chemistry and laundering and manners when I purchased this white cotton shirting fabric from Britex a few years ago.

I just thought it was so lovely with its woven stripe and scalloped detail.  I am happy to say it has been brought to fruition as a classic white blouse.

While the woven stripe IS lovely, it presented some definite considerations when I was laying out my pattern.  For example, what reveal of the stripe did I want to show on the collar and cuffs.  What about the back yoke?   How should the buttons line up on the design on the center front?  The following pictures detail my decisions as I worked through each component.

I chose to use the plain white band as the center portion of the cuffs.

I chose to position the stripe on the collar in the middle.

I decided to interface the yoke, as the cotton is lightweight, and the facing of the yoke would have shown through without it. I always use a woven, sew-in interfacing when I am making blouses. It works beautifully. I evenly balanced the placement of the stripe on the yoke, with just a slight plain reveal noticeable at the lower edge.

And then, what buttons should I use?   It is so easy – and often appropriate – to choose a simple white pearl, two-hole button to accompany this style of shirt. I was prepared to do that until I came across this card of vintage buttons in my collection:

My first thought was, “How perfect!  The incised stripes on the buttons mirror the stripe in the cotton.  And, to seal the deal, they were also the perfect size, at 3/8”.

I used the same 1970s’ Simplicity pattern (with my many alterations to it) that I used for the two gingham blouses I made over the summer.

It is always satisfying to use a fabric which had been purchased – in the past, shall we say? It reinforces my thought that there is a time for all those lovely pieces of silk, wool, cotton and linen still waiting for their destination.   Perhaps it really is about chemistry, after all.

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Filed under Blouses, Buttons - choosing the right ones, Fashion commentary, Fashion history, Uncategorized, underlinings, vintage buttons

An Early Lesson in the Connoisseurship of Fabric

Like so many children who grew up in the 1950s, I wore, for the most part, clothes made by my mother. For the first ten years of my life, my family lived in Asheville, North Carolina.  Although decades have passed since last I lived there, it is those early homemade clothes that infuse my memory of those years and that place. I had an early interest in fabric and sewing and loved to help pick out selections from which my mother would make dresses and play clothes for my older sister and me.

We lived on a very steep road, dotted with houses on either side of it.  Two houses away from ours lived an older couple, whose names I cannot remember.  The wife worked in the fabric department at Ivey’s, a large store in the city of Asheville. She knew that my mother sewed, and one day she told my mother that the sewing department was getting ready to dispose of some of its older fabrics, which would be free for the taking by employees. She wanted my mother to have a couple of these pieces, completely free of cost. My mother was quite excited, and she told my sister and me that perhaps it would be something she could use to make us new dresses.

The December/January 1953-54 Vogue Pattern Book Magazine had this clever feature, Resort Fabric Story (“taste the pleasures”), showing some of the fabric choices for the upcoming Spring and Summer. Perhaps my mother was hoping for something similar to a few of these prints.

We anxiously waited for the day when we could go to our neighbor’s house and pick up our promising parcel.  Then – finally – Mrs. Neighbor-two-doors-away called to say she had the fabric for us.  I remember well my feelings of anticipation and excitement as the three of us practically skipped down our road to her house.

Her living room was dark, despite the large picture window framing one side of it.  None of the furniture looked like it would be comfortable to sit on.  I was struck by the appearance of one rocking chair, the wooden arms of which were in the shape of swans’ heads.  Everywhere were china figurines and plastic flowers in vases.  The room smelled like last night’s supper.  On the sofa, which she called a davenport, was a package, wrapped in brown paper and tied with string.

Our neighbor ceremoniously announced that this was the fabric, and she motioned to my mother to open the package.  It contained two pieces of cloth.  One was a non-descript dark tan, heavy and dull, certainly nothing that could be used for dresses.  The other piece was a very large floral print in pink, drab olive green, and smudgy brown – yards and yards of it.  It was hideous.  My mother very graciously thanked her and told her what lovely pieces they were, and off we went with our weighty cargo.

This ad in the February/March 1955 Vogue Pattern Book Magazine features Bates “disciplined” fabric. “It’s like magic how beautifully your sewing dreams materialize with Bates Disciplined fabric,” proclaims the caption.  Obviously, what we received from our neighbor was more nightmare than magical dreams!

When, on our trudge back home up our mountain road, I asked my mother if she liked the fabric, she only said that it was very kind of Mrs. Neighbor-two-doors-away to give us these pieces.  I wanted to say that I really didn’t like either piece very much, but I kept quiet.  I could see my mother was disappointed, and it made me feel so badly.  What good was something that was free, if you did not like it, I wondered? I also wondered what my mother would do with it.

It did not take long to get the answer to that question.  My mother had grown up during the Great Depression, when no one wasted anything, ever.  Nor would this dubious gift go to waste.  Out of the heavy tan fabric, she made shorts for us.  I so disliked  wearing them as they were scratchy and stiff.  I must have thankfully grown out of them quickly, as I don’t recall wearing them very often.

I was more worried about my mother’s plans for the pink floral fabric.  Looking back now, I think it must have been very poor quality cotton or heavy rayon.  My mother made a play dress out of it for me, with matching bloomers. It, too, was scratchy, and although I would not have known the concept of drape at my young age, I noticed that it did not move with me, but rather hung as a tent from my shoulders.  I remember unhappily wearing this outfit, but at age four or five, I did not have much say in the matter.   It was so unlike the other cute play clothes and pretty dresses made by my mother; I suspect she thought so, too.

Occasionally I think back on those days so long ago, and I recognize how much they shaped me as a dressmaker.  My love for, and my insistence upon using beautiful, fine quality fabrics – once I began sewing for myself – certainly were born during those years.  I learned the value in seeking out fabrics worthy of my time and effort, those which would give me enjoyment in their wearing, and which would impart a sense of refinement and style in their tactile and visual qualities.

I love this ad on the inside back cover of the October/November 1953 Vogue Pattern Book Magazine, with its declaration that “fine fabrics are the foundation of fashion.”

Sometimes the best lessons, and the ones remembered so well, are those illustrating the worst example of something.  I did not know it at the time, but that brown paper package, with its ugly fabric inside, gave me an unexpected and invaluable life-long lesson in the connoisseurship of beautiful fabric.

 

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Filed under Love of sewing, Quotes about sewing, Uncategorized, Vintage fabric

Summer Dreaming

In the midst of summer, I am dreaming about – Winter sewing? I wouldn’t be doing such a thing, except that when opportunity knocks, it’s a good idea to take advantage of it.

For a while now, I have been thinking about wanting to make a pale pink wool coat. My idea was definitely solidified when I saw pictures of this stunning Valentino coat:

Looming large on page 58 of the November 2016 Wall Street Journal Magazine is a Valentino coat, traditional in design, but made very special by its exquisite embroidered pink wool.

Although making a pink coat hasn’t necessarily been a top priority for me, I’ve been quietly keeping a watch out for the right fabric, should I find it somewhere. Then a couple of weeks ago, I had the rare opportunity to purchase a piece of wool, loomed in France in the early 1960s.

It was an eBay offering, with a substantial first bid requirement, so I thought quite a bit about it, especially since the seller did not accept returns. It is somewhat difficult to buy fabrics, either vintage or new, online, especially without a swatch. The photos in the offering confirmed that it was Lesur wool, made in France.  I could tell by the style of printing on the attached tag that the 2.5 yard piece was most likely from the early 1960s. The weight of the fabric was, of course, unknown to me. The description said it was a boucle, but I doubted that attribution based on the photos.  However, that gave me the feeling that it was a heavier-than-dress-weight wool. At least I hoped so! At 56” wide, this was an ample piece of fabric. My intuition told me this was an opportunity not to miss, so I went for it!

When the package arrived a couple of days later, I was elated. The color is luscious, the weight of the fabric is perfect for a coat (but not too heavy), and the piece is in pristine condition.

To put the icing on the cake, within the past year, I had purchased an end-cut of pink and gray charmeuse silk from Mendel Goldberg which looks so beautiful with it. I was going to make a wrap dress out of that silk, but now it is going to be my coat lining.

Shortly before I found the fabric, I purchased this coat pattern, which now seems perfect for the pink wool, although I always reserve the right to change my mind!

But this is not the end of the story. I am endlessly fascinated by the fabrics available to home dressmakers in the ‘50s, ‘60s, and ‘70s. On a whim, I decided to look through some of my Vogue Pattern Book Magazines from the early ‘60s to see if I could find any other examples of Lesur wool. The first one I opened had this ad in it:

From the October/November 1962 issue of Vogue Pattern Book Magazine.

Further sleuthing provided more examples of Lesur wool made into Vogue Couturier designs.  Here are a few examples:

The description of the Lesur fabric reads: “purest marigold nubbed wool.” From the April/May 1963 issue.

Here is the description of the yellow suit, plus the inset shows its overblouse.

Here the Lesur wool is shown in a Guy Laroche design. From the February/March 1962 Vogue Pattern Book Magazine.

From the same issue of VPB Magazine, a design by Nina Ricci; the description of the fabric is: “A leonine tweed by Lesur.” Note the fringed self scarf.

In several of the magazines, there are listings of Fabric Houses:

Click on the image to read the list!

Can you imagine having the opportunity to visit these fabric houses and make purchases?  Put me in a  time capsule and take me there, please!

Getting back to reality – I won’t be working on my pink coat anytime soon, as there are already several projects in the queue that need my attention first, including some pressing Summer sewing. But – Summer dreaming is just so much fun!

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Filed under Coats, Dressmaker suits, Linings, Mid-Century style, Uncategorized, Vintage fabric, woolens

Pondering Some of Sewing’s Mysteries and Curious Happenstances

The act of sewing and dressmaking gives one ample time to think, and sometimes when I am squirreled away in my sewing room, I reflect on some of these questions to which there seem to be no exacting answers – such as:

Is it really necessary to buy an extra button? I find that the buttons I sew on rarely come off. It is just the buttons on RTW* that seem to go missing. So – is that extra button really necessary just for the sake of insurance? Is that how so many random single buttons have found their home in one of my button boxes? What does one do with an extra button that is not needed?  *Ready-to-Wear , for my non-American readers!

Why is beautiful fabric so addictive? Why do I suddenly decide I need another cocktail or elegant dress just because I find a gorgeous silk that I can’t resist?

I just could not resist this silk charmeuse on Mendel Goldberg's website. I immediately decided I needed it for a new dress to wear to fancy parties. However, it will have to wait patiently until I can get to it.

I just could not resist this silk charmeuse on Mendel Goldberg’s website. I immediately decided I needed it for a new dress to wear to fancy parties. However, it will have to wait patiently until I can get to it.

What does one do with all those little scraps left over from a sewing project? Should I save them or throw them away? Somehow it seems sacrilegious to get rid of even small pieces of beautiful, fine fabric, but really, how many of these little bundles can I keep on storing?

Here is a little pile left over from my recently completed dress and cocktail jacket. Not much remains - what should I do with it?

Here is a little pile left over from my recently completed dress and cocktail jacket. Not much remains – what should I do with it?

Why is one spool of thread never enough? It seems I am forever going to the local JoAnn’s to pick up one more spool of the Gutermann’s thread I love.

Why don’t manufacturers of fabric advertise in pattern magazines anymore? Today we rarely buy fabric “by brand” whereas “back in the day” one looked for specific brands to buy, based on their reputation for quality. (Pendleton Wool still sells by name, but I rarely see their “fabrics-on-the-bolt” advertised.)

Why does the bobbin always run out of thread at the most inopportune time?

Why does time go so fast when I am sewing?

Where do all those pins go? Those ones that drop on the floor and somehow never get found? (Perhaps they are pinning up all those socks – those ones that go missing in the laundry – onto some invisible lost and found board somewhere?)

How much information should I offer when someone compliments me on what I am wearing? I am always flattered to receive a compliment – and receive it graciously, I think – but usually I do not offer the fact that I have made what I am wearing unless I am asked where I purchased it. What do you do when faced with this situation?

Why do I always misjudge how long something will take to complete? I am an experienced dressmaker at this point, and I NEVER estimate correctly! I should have a better sense of time, don’t you think? I suspect I am unconsciously and deliberately fooling myself, for if I really knew how many hours would be involved in a new project, I might not want to start it.

How many coat patterns does one really need? Oh, this is no mystery – one can never have too many patterns – or coats!

this is my "newest cant pattern, which happens to look a lot like several of my other coat patterns. I wonder how that happened?

This is my “newest” coat pattern, which happens to look a lot like several of my other coat patterns. I wonder how that happened?

What are your sewing mysteries and curiosities? What perplexing questions does your sewing present to you?  What have I forgotten?

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Filed under Coats, Love of sewing, Uncategorized, vintage Vogue patterns from the 1960s

The Long and Mysterious Journey of Sandhurst 121

When the piece of linen I had purchased arrived in the mail, I was not sure what to expect. I had bought it with the hope that it was, indeed, a piece of Moygashel linen, but I had nothing to go on except an educated hunch. I knew it was an early piece of fabric, as its width was 35”, a common width for pre-1960’s dress-goods. I liked the design in the photo from which I made my decision, although it was not a colorway to which I normally gravitate. Upon opening the package, I found the only identifying mark on the fabric to be this tag:

Gottshalk's in Fresno, California obviously sold fine fabrics.

Gottschalk’s in Fresno, California obviously sold fine fabrics.

This short length of fabric had been on the remnant table, and, being too good of a bargain to pass by, some home dressmaker in California (USA) scooped it up with all good intentions of making something out of it someday. It must have lived in a dark drawer somewhere, carefully buffered from stains and yellowing. It didn’t even have much of a crease in it. And so, after many years in dormancy, it arrived at my home in Pennsylvania. I knew immediately that it was a Moygashel linen. I could tell by the hand of the fabric, the unique, slightly funky design, and by its amazing survival virtually wrinkle-free.

Sandhurst 121

As I mentioned in a former post, my only dilemma was the scant yardage, combined with the narrow width. So, I stuck it in my fabric closet, to think about another day. One thing nagged at me, however. I really, really wanted to know what year it was from.

Over the past three years or so, I have had some luck in finding copies of old and older (1950-1980) Vogue Pattern Book Magazines. They are fascinating, and treasure troves of mid-century fashion as it relates to home sewing. I have tried to get a good cross-section of magazines from those three decades. One issue, which I tried a couple of times to get – and did not (on eBay) – finally became available to me. I loved the suit on the cover, and those mid-fifties styles are just so chic, even though most Vogue patterns from that time period were unprinted, and therefore, very difficult to use. (By 1957, Vogue was starting to produce many of their patterns in printed and perforated format.)

This is the February/March 1955 issue.

This is the February/March 1955 issue.

Perhaps you can see where I am going with this? I was looking through this particular issue once again in May of this year, and low and behold, a full-page ad for Moygashel linen clearly pictured “my” linen as one of their “new crop”. The colorway was different, but Moygashel was known for producing their fabrics “all in many colors or color combinations.” Maybe a lot of people wouldn’t get so excited about such a discovery, but I was ecstatic! Now I knew, for certain, that the linen I had purchased made its debut in early 1955. (I would be turning 5 years old a little later that year!) I even had a name for it now – Sandhurst 121. I suddenly very much wanted to sew this linen, this Summer!

There is my linen in the upper left hand corner of the full-page advertisement.

There is my linen in the upper left hand corner of the full-page advertisement.

By now, many of you know that I determined to make a sheath dress out of this scant yardage of fabric, and in order to do so, I had to reconfigure my sheath dress pattern to include a back yoke. Here’s the fabric layout, which hopefully will show how sectioning the back enabled me to fit the pattern on the available fabric:

The fabric is shown 35" flat on my cutting table.  The muslin pattern piece for the front of the dress is on the right, and the two shortened back pieces are lined up smack against each other on the left.  The yoke pieces then fit above the dress front.  I did not need facings, as I lined the entire dress in a light weight linen/cotton blend, and finished the neck and armholes all by hand.

The fabric is shown 35″ flat on my cutting table. The muslin pattern piece for the front of the dress is on the right, and the two shortened back pieces are lined up smack against each other on the left. The yoke pieces then fit on the fabric  above the dress front. I did not need facings, as I lined the entire dress in a light weight linen/cotton blend, and finished the neck and armholes all by hand.  I had to face the hem as I did not have enough fabric to do a self hem!

Many of you also know that fortune shone her happy face again on this project when I found three orange vintage buttons, which I knew would help make a back yoke far more interesting. I relied on a Vogue pattern from 1957, which has a back yoke to help me with this reconfigure.

This card of buttons cost 2 cents originally!  They seem to mimic the small orange explosions on the dress fabric.

This card of buttons cost 2 cents originally! They seem to mimic the small orange explosions on the dress fabric.  They may actually be even earlier than the fabric.

The yoke on this dress uses 4 buttons.  I only had three, but their large size still makes the proportions work well.

The yoke on this dress uses 4 buttons. I only had three, but their large size still makes the proportions work well.

A close-up of the back of the dress.

A close-up of the back of the dress.  I made bound buttonholes – very 1950-ish!

And then, another classic 1950s’ design detail worked right into this dress: I would need to move the zipper to the side in order for the back yoke to look correct. Now I will be the first to tell you that a side zipper is not as convenient as a back zipper, but it is a small sacrifice when everything else is enhanced by this placement.   After these obeisances to ‘50s’ style, I slipped right into 2014 with a bright orange, newly made belt, a widened jewel neckline, slightly cut-in shoulders, and a back slit to enhance comfort. I like to choose the best from the ‘50s, but I really don’t want to look like the 1950s.

I sent new orange linen to Pat Mahoney of Pat's Custom Belts and Buttons  and this lovely belt came back to me in the mail.

I sent new orange linen to Pat Mahoney of Pat’s Custom Belts and Buttons and this lovely belt came back to me in the mail.

Cool and summery-looking, don't you think?

Cool and summery-looking, don’t you think?

Sandhurst 121

Sandhurst 121

Sandhurst 121

Sandhurst 121

Sandhurst 121

Not every dress can have a story, nor should it. But this fabric, which began its life in Ireland, no doubt entered this country through New York City, ordered by a store in Fresno, California, purchased and squirreled away for decades by persons unknown – has now found a starring role in my wardrobe almost 60 years later. Sewing is just so much fun!

 

 

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Filed under bound buttonholes, Buttons - choosing the right ones, hand-sewn zippers, Linen, Love of sewing, Moygashel linen, Polka dots, side-placed zippers, The Conde Nast Publications, Uncategorized, Unprinted patterns from the 1950s, vintage buttons, Vintage fabric, vintage Vogue patterns from the 1950s

Thoughts on Fabric

One theme I often see in New Year’s sewing resolutions is an emphasis on sewing from one’s “stash” rather than purchasing more new fabric.  I don’t know too many serious sewers who don’t harbor at least a little guilt about all the fabric they have squirreled away (the word “stash” actually does imply something put away, usually in a secretive place!).  I used to feel a lot more guilt about all my fabric than I do now, and here’s why.  First, I don’t consider my fabric a “stash” of anything.  I look at it as a collection, to be used, admired, and taken care of like any valuable thing.  And second, I believe having a selection/collection of beautiful and inspirational fabric adds to the creative process of sewing.

As with the selection and collection of any worthwhile genre, it’s usually best to buy the best you can afford.   There used to be much more stated emphasis on “quality” in fabric than there is now.   It is so interesting to me that fabric manufacturers used to advertise their products by name, obviously with great pride in their newest line of designs.  Some of the manufacturers were almost household names, with tag lines such as  “A fabric you can lean on – that’s Klopman”.  Woolens were known by their manufacturer’s name, such as Forstman and Anglo, to mention just two.  The same was true for cottons, linens, silks, and synthetics. So many of the full-page advertisements in Vogue Pattern Book Magazine in the 1950s, ‘60s, and ‘70s were from fabric manufacturers (whereas now there are virtually none).  Here is a quick look at some from each of those decades:

Moygashel Linen advertised heavily in VPB Magazine during that 30-year span of time.  Here is an ad from the inside front cover of the December/January 1953/54 issue:

Thoughts on Fabric - 54

“The first name in linen… The last word in quality”

Moygashel was also one of those fabric companies which supplied labels with purchases of their linens.  Here is a string of labels, which came with a recent purchase I made of vintage Moygashel:

Thoughts on Fabric - Moygashel w: tag

Many new synthetic fabrics were being developed in the post-war era, as evidenced by the many ads from manufacturers of these yard goods.  Here is an ad for acetate, made by the Celanese Corporation of America.  It appeared in the February/March 1957 issue of Vogue Pattern Book Magazine.

Thoughts on Fabric - 57

In the same issue was this full page ad for Wamsutta cotton prints.  Now known primarily for sheets, Wamsutta once had the tagline “it has to be WAMSUTTA!” which many a home sewer knew as a sign of quality.

Thoughts on Fabric - 57-2

European fabrics also found their place in VPB.  Here is an ad from February/March 1964 for Boussac screen-printed cottons.  “A collection of rich designer fabrics used by the haute couture of the world.”

Thoughts on Fabric - 64

I want to show you something else in that same issue.  Although there was not a dedicated ad for American Silk, Vogue pattern #6105 was sewn in American Silk, as stated in its accompanying caption.

How I would love to find a piece of this silk tucked away in some drawer!

How I would love to find a piece of this silk tucked away in some drawer!

Twelve years later, in 1976, I attended a fashion show featuring the various dress silks made by this company for the home sewing market, another example of the effort put into marketing by specific fabric manufacturers.

By 1972, the look of VPB Magazine was becoming more sophisticated, but those full-page fabric ads were still abundant.  Here is an ad in the October/November issue devoted to Qiana, a nylon made by DuPont:

Thoughts on Fabric - 72

And – Crompton is velvet appeared a few pages further in the same issue:

Thoughts on Fabric - 72-2

In September/October 1976, Diane von Furstenberg was featured on the cover, and Ernest Einiger had a full-page color ad for “The Great American Wools”.

Thoughts on Fabric - 76-3

In the same issue, Britex Fabrics in San Francisco offered a buy-by-mail offer for Ultrasuede, the “it” fabric of the decade!

Thoughts on Fabric - 76-2

I can really only think of a few current fabric lines that still retain the distinction of being “known” by their names: Liberty, Pendleton, and Linton Tweeds come to mind.  (Linton Direct advertises in the current VPB magazine, but it is a small column ad, not a full-page “look at me” type of statement.) Then, of course, there are designer fabrics, but the manufacturers of these “name” goods are generally not listed.  For the most part, unless you ask, when you are buying yard goods, the names of the manufacturers are virtually unknown.  It is really kind of a shame, as there are so many exquisite fabrics of the highest quality still being woven in certain parts of the world.  These fabrics (and others, some vintage) make it difficult to say “no” to the opportunity to add to one’s fabric collection.  Here are two such fabrics I could not resist:

This is a linen and cotton blend I purchased from Mood Fabrics a while ago.  It is patiently waiting to be cut and sewn . . .

This is a loosely woven linen and cotton blend I purchased from Mood Fabrics a while ago. It is patiently waiting to be cut and sewn . . .

This is a vintage linen, newly acquired by me.  Although there is nothing printedon the selvedge, I believe it is a Moygashel linen from the 1950s.

This is a vintage linen, newly acquired by me. Although there is nothing printed on the selvedge, I believe it is a Moygashel linen from the 1950s.  I plan to make a sheath dress from this fabric sometime during the Summer of 2014.

William Blake notably said “The road of excess leads to the palace of wisdom.”  I must confess I never knew what that meant until I applied it, somewhat sheepishly,  to collecting fabrics.  It seems the more various and beautiful fabrics I can look at and choose from, the more I am able to determine the perfect pattern with which to pair them.  If I own the fabric already, so much the better!  Sometimes the fabric dictates the sort of garment I should make and sometimes I have a pattern which leads me to my (excessive?) fabric collection, where I can admire anew and oftentimes choose a long-before purchased length of the perfect silk, linen, cotton, or wool.  It is a back and forth process, one filled with visual and tactile components, demanding – and developing – sewing wisdom.  It is one of the reasons I love to sew.

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Filed under Liberty cotton, Linen, Love of sewing, Moygashel linen, Polka dots, The Conde Nast Publications, Uncategorized, woolens